Your Retargeting Audience Is Too Small — And It’s Costing You Conversions
Retargeting usually delivers the best ROAS in an account — until the audience gets too small to spend efficiently against, and the algorithm starts showing the same ad to the same 200 people all week. Signs Your Retargeting Pool Has Shrunk Too Far Frequency climbing past 5–6 within a week CPM rising sharply with no […]