Your ROAS Looks Great But Revenue Isn’t Growing — Here’s the Disconnect
A common trap: dashboards show a healthy 4x or 5x ROAS, everyone’s happy, but the business isn’t actually growing month over month. This usually means you’re optimizing a vanity metric instead of the business outcome. Why This Happens ROAS is calculated on ad platform-reported revenue, which can be inflated by over-attribution or duplicate conversions High […]